Cultural Expo｜Alto Electronics and China Film Group join forces to create the future of technology and movies

On May 23, the 20th China (Shenzhen) International Cultural Industry Expo opened grandly at the Shenzhen International Convention and Exhibition Center. Tuo Electronics and China Film Group have joined forces to usher in the fourth year of joint participation in the exhibition. This time, the latest cooperation results and cultural achievements of both parties in the fields of film and television production and LED display technology are on display. The four-year joint exhibition has witnessed the continuous deepening and comprehensive upgrade of cooperation between Alto Electronics and China Film Group, and has gradually strengthened Alto Electronics' technological empowerment and rising influence on the cultural industry.

< strong> XR virtual shooting technology not only visually reshapes traditional film expressions, but also improves the efficiency and visual impact of film and television production. Alto Electronics and China Film Group are confident that they can continue to promote the future imaging revolution.

LED poster exhibition area

New dynamic display experience

The poster exhibition area created by Alto Electronics U series LED display has injected new vitality into China Film Group's movie poster display with its excellent display technology and innovative multi-functional design. The LED screen in the exhibition area can not only statically display movie posters, but also support dynamic rotation of promotional content of multiple films, presenting a colorful and detailed visual effect. LED poster screens can not only replace promotional content efficiently and conveniently, but also significantly reduce material production costs and improve theater publicity effects. Currently, LED poster screens have become an important display tool for major cinemas.

On the afternoon of the 23rd, Wu Zhenzhi, vice president of Alto Electronics and general manager of the LED display business group, participated in the "China Film·Low Light TALKING" roundtable forum and discussed with guests such as film recording engineers from Beijing Film Academy, famous Chinese cinematographers, and technical leaders of Wanda Cinemas around the theme of "Reshape and Build, Diverse Futures under Cinema LED Technology". "LED technology empowerment" has become a key factor in promoting the advancement of the industry, and Alto Electronics will actively lead the LEDThe healthy development of technology in the film industry creates the future of technology and film.